Digital Marketing Workshop

7.0 Digital Marketing Workshop

This workshop will focus on how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals.

  • Push Marketing: Display- GDN (Google Display Network), Facebook, LinkedIn Ads
  • Pull Marketing: SEM (Search Engine Marketing)- PPC(pay Per Click), Google Ads, setting up your first campaign, Ad groups and Keywords
  • Long term marketing: SEO (Technical & Content), Organic Social Media (Automation, Growth Hacking & Content)
  • Customer Retention: CRM, Newsletter, Segmentation and Automation. Drip campaigns and Chat bots
  • Optimizing the funnel: Making smart changes to your site. How to setup Retargeting (Facebook and Google)
  • Analytics: Using Google Analytics and Google Tag Manager to create dashboards and track goals